The Hot-Selling Ford Maverick in Tremor Guise

The Ford Maverick is a small pickup truck introduced in 2022. Since then, this model has established a strong following with demand outstripping supply. In a market dominated by full-size models, the Maverick finds itself as an outlier in the segment. Nevertheless, customers are demonstrating that the market can support this and other models, with Ford enjoying virtually no competition at this time.

2023 Ford Maverick Tremor
2023 Ford Maverick Tremor

Ford Maverick Overview

Ford bases the Maverick on the same platform that supports the Focus compact car and two of its utility vehicles – the compact Escape and Bronco Sport. As such, this model features unibody construction, architecture that’s far more rigid and comfortable than the typical body-on-frame pickup truck.

All models come with a crew cab with seating for as many as five. A hybrid powertrain comes standard; a turbo is optional. The hybrid is front-wheel-drive-only. The turbo offers standard front-wheel drive or available all-wheel drive. An available Tremor package (our test model) offers several design and suspension enhancements for $2,995. The package is optional on all-wheel-drive versions of the XLT and Lariat grades; the XL is the base of the three available grades.

Ford Maverick Highlights

The following represents highlights of the 2023 Maverick:

Affordable Price

When the Maverick rolled out, it was offered for $19,995 and that was with the standard hybrid powertrain. Since then, prices have risen due to inflation and demand. Still, even a base model can be had for under $23,000. A well-equipped Maverick with a turbo engine and all-wheel drive can be had for less than $30,000. Try finding any other pickup so reasonably priced and you won’t.

Engine Performance and Horsepower

The Maverick provides a choice between two powerful engines. The Hybrid model combines a four-cylinder engine with an electric motor, delivering a commendable 191 horsepower, providing plenty of power for city driving and moderate acceleration. The EcoBoost version is equipped with a 250-horsepower turbocharged four-cylinder engine, giving the vehicle extra punch and robust performance.

2023 Ford Maverick Tremor turbo

Transmission and Drive Configurations

Each powertrain pairs with an automatic transmission for seamless gear changes. The Hybrid uses a CVT, ensuring a smooth, fuel-efficient drive. The EcoBoost variant has an eight-speed automatic transmission, delivering quick and decisive shifts. Front-wheel drive comes standard on both models, but for those wanting better traction and off-road capability, the EcoBoost offers an optional all-wheel-drive system.

Fuel Economy

For those mindful of fuel consumption, the Maverick Hybrid offers an exceptional EPA-estimated 42 mpg in the city and 33 mpg on the highway, outperforming many compact cars and setting a new standard for non-EV pickup trucks. The EcoBoost, while less fuel-efficient, still delivers competitive fuel economy for a pickup, providing 23/30 mpg city/highway for the front-wheel-drive and 22/29 mpg for the all-wheel-drive.

Comfortable Driving Experience

Thanks to its unibody construction, Maverick drives more like a comfortable SUV than a rugged pickup. It offers stability while navigating turns and minimal body roll, making it relaxing and easy to maneuver in tight spaces or park.

Towing Capacity

Despite its size, the Maverick holds its own in towing. Configurations equipped with the 4K Tow package can tow up to 4,000 pounds, and all other models can handle up to 2,000 pounds, enough for a small camper or Jet Ski trailer.

Interior Design and Quality

The Maverick combines affordability with style. Although it features hard plastics, the cabin’s practical layout, fresh styling, and a blend of colors and textures avoid a cheap feel. The design includes numerous cleverly positioned storage bins for added practicality.

2023 Ford Maverick Tremor infotainment system

Infotainment System

The vehicle’s 8-inch touchscreen infotainment system is user-friendly with large icons and a responsive, simple-to-navigate menu structure. Physical knobs and buttons for critical controls like audio and climate add to its ease of use.

Matt Keegan
Author: Matthew Keegan
Matt Keegan is a journalist, media professional, and owner of this website. He has an extensive writing background and has covered the automotive sector continuously since 2004. When not driving and evaluating new vehicles, Matt enjoys spending his time outdoors.

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