Tag: Ford Maverick
The Segment-Pacing Ford Maverick
Pickup trucks remain a popular choice for a strong segment of consumers. Until recently, the subcompact market was not represented, but that’s all changed with the introduction of the Ford Maverick. Ford’s smallest model features a car-like, unibody design with…
The Hot-Selling Ford Maverick in Tremor Guise
The Ford Maverick is a small pickup truck introduced in 2022. Since then, this model has established a strong following with demand outstripping supply. In a market dominated by full-size models, the Maverick finds itself as an outlier in the…
First Impression: Ford Maverick Lariat
Immediately after testing the two-door Ford Bronco, a Ford Maverick replaced it. The Maverick is a compact pickup truck in a segment that has been dormant for nearly three decades. Along with the Ranger and F-Series, the all-new Maverick solidifies…
History of the Ford Maverick
The Ford Maverick is a compact pickup truck launched by the Ford Motor Company for the 2022 model year. But the nameplate was originally affixed to a compact car that was built from 1970 to 1977. Ford resurrected the name…
Raptor, the Ford Truck Performance Brand
Ford’s Raptor brand is taking shape. Initially ascribed to the F-150 pickup truck, Raptor is set to move to two other truck-based models: the Bronco and Ranger. Both are midsize models with a strong or growing following, making each one…
America’s Medium-Size Pickup Trucks by Sales
The 2021 sales numbers for medium-sized pickup trucks are in and there is little we found surprising. Yet, we can now say that the Toyota Tacoma is so dominant that it nearly matches the sales totals of the next three…
How Ford Plans to Overtake GM in Pickup Truck Sales
Nearly everyone knows that the Ford F-150 is the best-selling pickup truck line in the United States. In fact, it has held that position since the late 1970s. As such, some may be under the impression that Ford leads the…
