Information in this article is based on a press release distributed by Mazda.
In a year marked by remarkable achievements, Mazda North American Operations (MNAO) has reported a notable increase in its December 2023 sales, reaching 39,518 vehicles, which signifies a 44.8 percent rise compared to December 2022. This figure represents the highest December sales in Mazda’s history.
Over the entire year, Mazda’s sales momentum was equally impressive, with a total of 363,354 vehicles sold, an increase of 23.2 percent compared to 2022. Despite one less selling day in December 2023 compared to the previous year, Mazda’s Daily Selling Rate (DSR) experienced a significant boost, showing a 50.4 percent increase.
Standout Models Drive Success
Key to Mazda’s December success were several models that achieved record sales. The CX-50 led the way with its best-ever sales month, moving 5,754 units off dealership lots. Following closely was the CX-5, a perennial favorite, which set a record for its best December sales at 20,434 vehicles. The CX-30 also demonstrated strong market performance, achieving its best December sales with 5,672 vehicles sold. These models’ success underscores Mazda’s ability to meet diverse consumer preferences with a range of well-received vehicles.
Milestones and Achievements in the U.S. Market
The year 2023 was dotted with significant milestones for Mazda in the United States. The introduction of the CX-90 Inline 6 and PHEV in March was a highlight, receiving widespread acclaim, including the Good Housekeeping 2024 Family Travel Award.
Leadership changes brought fresh perspectives, with Tom Donnelly assuming the role of MNAO’s President and CEO in April. Celebrating manufacturing excellence, Mazda Toyota Manufacturing in Huntsville, Alabama, marked its fifth anniversary in November.
A testament to Mazda’s commitment to safety was evident as all tested models, including popular choices like the Mazda3 Sedan and Hatchback, CX-30, CX-5, CX-9, and CX-50, garnered the IIHS 2023 TOP SAFETY PICK. Additionally, the 2024 Mazda3 Sedan, Hatchback, and CX-30 received upgrades to TOP SAFETY PICK+ following improvements in pedestrian crash avoidance.
Global Reach: Sales in Canada and Mexico
Mazda’s success extended beyond the U.S. borders. In Canada, Mazda Canada, Inc. (MCI) reported a significant increase in December sales, up by 62.9 percent compared to the previous year, with a total of 58,637 vehicles sold in 2023, marking a 17.6 percent increase.
Similarly, Mazda Motor de Mexico (MMdM) showed a positive trend with December sales rising by 2.0 percent and an impressive 57 percent increase in total sales for 2023, reaching 76,017 vehicles.
Mazda’s Forward Momentum into the Future
Conclusively, Mazda’s performance throughout 2023 demonstrates a robust and growing presence in the North American automotive market. The company not only achieved unprecedented sales figures but also marked important milestones across leadership, manufacturing, and vehicle safety.
These achievements, together with the impressive sales figures in Canada and Mexico, highlight Mazda’s expanding influence and positive trajectory in the global automotive arena. Looking ahead, Mazda’s commitment to innovation, safety, and meeting the diverse needs of consumers positions the brand for continued success and growth.
See Also — Toyota Announces 2023 U.S. Sales