Tesla’s Model 3, an iconic name in the electric vehicle market, has unveiled its latest iteration, the 2024 Model 3 Highland, in North America. This launch follows its debut in various global markets including Europe, the Middle East, and China in the previous year. The Highland, a codename used during its development, represents a significant evolution in Tesla’s approach to its mainstream electric sedan.
Aesthetically, the 2024 Model 3 Highland distinguishes itself with a more streamlined design. Notably, the front end’s prominent bump has been removed, making way for a sleeker hood and low-profile headlights. Tesla highlights that these changes aren’t merely cosmetic; they are “optimized for max aerodynamics,” presumably enhancing the vehicle’s range. Complementing these design changes are two new color options: stealth gray and ultra red.
The refreshed Model 3’s availability in North America marks a shift in Tesla’s offerings. The configurator now lists only two versions of this model: the Long Range All-Wheel Drive (AWD) with dual motors and a more economical Rear-Wheel Drive version. This update sees the discontinuation of the Performance model, at least for the time being. Both available versions maintain the starting price of their predecessors from the previous year, but they bring some modifications, such as a top speed limit of 125mph, reduced from the 2023 model’s higher speeds.
Under the “hood”, the Long Range Tesla Model 3 boasts a slightly improved EPA estimated range of up to 341 miles, an increase from the previous 333 miles. The rear-wheel model remains at a 272-mile range. These updates, however, don’t reflect any significant changes in efficiency or performance compared to the European version, as some comments from Tesla enthusiasts have pointed out. The improvements seen in Europe, attributed to better aerodynamics, don’t seem to translate into substantial gains in the U.S. model.
Inside, Tesla has focused on enhancing the passenger experience. The new Model 3 Highland features upgraded materials for a more sophisticated interior, ventilated seats, customizable ambient lighting, a brighter center touchscreen with smaller bezels for better contrast, and an upgraded sound system with up to 17 speakers. The cabin is also quieter, thanks to new acoustic glass and updated suspension tuning, which may significantly improve ride quality.
Despite these enhancements, some Tesla followers have expressed disappointment over the absence of more substantial upgrades. They note the lack of surround cameras, updated parking sensors, new radar systems, batteries qualifying for tax credits, new motors, or significant improvements to the drivetrain, like faster charging times. These criticisms suggest a desire for more revolutionary changes rather than the evolutionary steps presented in the Model 3 Highland.
2024 Tesla Model 3 Highland
In conclusion, the unveiling of the 2024 Tesla Model 3 Highland in the North American market underscores Tesla’s dedication to continuous innovation and the enhancement of electric vehicle technology. This latest iteration delivers notable improvements in design and comfort. However, it appears to lack the groundbreaking advancements that many Tesla aficionados were anticipating. By consolidating its model lineup and modifying aspects such as top speed and range, Tesla demonstrates a strategic evolution in its approach to the competitive electric sedan market.
Lambert, F. (2024, January 9). Tesla launches Model 3 Highland refresh in North America. Electrek.
Lawler, R. (2024, January 10). Tesla’s upgraded 2024 Model 3 is now available in the US. The Verge.
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Images courtesy of Tesla.