Nissan’s Frontier has been a reliable workhorse for over six decades, offering just the right mix of size, power, and versatility. The 2024 model aims to stir up some nostalgia while also embracing the present. Introducing the Frontier Hardbody Edition, a tribute to the iconic Nissan Hardbody truck from the 1980s, and a new SL grade that’s plush with premium features. This launch adds yet another chapter to the Frontier’s storied legacy. Let’s dive into what makes these new offerings so exciting.
A Nod to the ’80s, Fused with Modern Tech
The Frontier Hardbody Edition is like a blast from the past, reimagined for the modern age. Hiren Patel, the project lead designer at Nissan Design America, oversaw the transformation, updating key design elements while keeping the truck’s original soul intact.
Based on the well-equipped Crew Cab SV 4×4, the Hardbody Edition features heritage-styled 17-inch alloy wheels, harking back to the wheels of the original Hardbody. To enhance its retro look, the truck comes with a black aluminum skid plate, black over-fenders, mud flaps, and a bed-mounted sport bar. The truck further embraces its heritage with black-painted bumpers, mirrors, door handles, and grille. The cherry on top is the throwback graphics featuring a bold “4×4” on the front doors and a unique cut-out “Nissan” logo on the tailgate.
Premium Equipment for Work and Play
If you’re looking for more bells and whistles, the new SL grade is where luxury meets ruggedness. Replacing the outgoing SV Premium Package, this new grade includes LED lighting all around, leather-appointed seats with heating, and 120-volt power outlets both in the bed and the rear center console. Other niceties include a heated leather-wrapped steering wheel, a power tilt and slide sunroof, and dual-zone automatic climate control, making it an ideal choice for those who seek comfort without sacrificing capability.
The Foundation: Rugged and Capable
Under the hood, both editions of the 2024 Frontier come with a standard 310-horsepower, 3.8-liter V6 engine coupled with a 9-speed automatic transmission. The fully boxed ladder frame provides the backbone for a towing capacity of up to 6,640 pounds. The availability of four-wheel drive, Hill Descent Control, and a 4-wheel limited-slip system add to its prowess on various terrains.
Thoughtful Technology and Safety Features
Staying connected and safe is made easy with Frontier’s technology suite. Starting with a 7-inch Drive-Assist Display and an 8-inch infotainment touchscreen, it offers both Apple CarPlay® and Android Auto™ as standard features. The PRO-grade models even include wireless Apple CarPlay® and a wireless device charging pad. For those interested in premium sound, there’s an optional Fender® audio system.
On the safety front, every grade comes with intelligent forward collision warning and automatic emergency braking with pedestrian detection. Additional safety features include lane departure warning, blind spot warning, and rear cross traffic alert under the Nissan Safety Shield 360 package.
Pricing and Availability
The 2024 Nissan Frontier is set to go on sale this fall with a starting MSRP of $29,770. While the company has released the base price, detailed pricing for each grade will be provided later.
Nissan Frontier Hardbody Edition
With the 2024 Frontier Hardbody Edition, Nissan cleverly pays homage to its heritage while offering up-to-date tech and premium features. Whether it’s the retro appeal of the Hardbody Edition or the high-end comforts of the new SL grade, the 2024 Frontier offers a compelling choice for truck enthusiasts. A potent engine, new technological advancements, and a range of safety features make it a strong contender in the midsize pickup truck market. Get ready for a trip down memory lane fused with modern-day sophistication this fall.
Photos copyright Nissan USA.