Jeep enthusiasts have a reason to celebrate as the iconic brand unveils the 2024 Jeep Wrangler, a significant evolution of its legendary predecessor. True to the legacy of Jeep’s unmatched off-road prowess, the latest Wrangler incarnation sports an array of enhanced features, new technology, and improved safety, all while retaining its distinctive rugged appeal.
Competitive Pricing Across Eight Trims
Sporting a base U.S. price tag of $31,895, excluding a $1,795 destination fee, the new Jeep Wrangler comes in an array of trim levels, including the Sport, Sport S, Sahara, Willys, Rubicon, all-new Rubicon X, High Altitude, and Rubicon 392 models. This versatile lineup hits dealerships in the third quarter of 2023.
The 2024 Jeep Wrangler offers enhanced off-road capabilities in its Rubicon and Willys models. The Rubicon, starting at $45,395, bolsters its 4×4 prowess with an available factory-installed 8,000-lb-capacity Warn winch and a new Dana 44 HD full-float solid rear axle, allowing tire upsizing and a maximum towing capacity of 5,000 lbs. The Rubicon X model, starting at $54,895, furthers the Rubicon nameplate, offering standard 35-inch tires, an integrated off-road camera, and sturdy steel bumpers. The Wrangler Willys, at $39,395, enhances capability with larger 33-inch tires, 10.8 inches of ground clearance, high-clearance fender flares, and a rear locking differential for improved traction.
Upgraded Interior and Advanced Technologies
The interior of the new Wrangler is designed to offer comfort and safety. It features standard first- and second-row side-curtain airbags, advanced cruise control with stop, and a forward collision warning on the Sport S and above models. Jeep also introduces a 12-way power adjustable front seat for the first time, adding a touch of luxury to the rugged off-roader.
The new Wrangler integrates state-of-the-art technology, featuring a standard Uconnect 5 system with a best-in-class 12.3-inch touchscreen radio, wireless Apple CarPlay, and Android Auto. Also new for 2024 is the Sport S 4xe model, offering an entry point of $49,995 to America’s best-selling Plug-in Hybrid Electric Vehicle (PHEV) lineup.
Under the hood, the new Wrangler offers diverse powertrain options, ranging from the electrified 4xe plug-in hybrid to the V-8-powered 470-horsepower Rubicon 392. The engines come paired with either a six-speed manual or eight-speed automatic transmission, depending on the model.
Another noteworthy feature is the first factory application of Trails Offroad, which offers comprehensive off-road trail guides loaded right into the Uconnect 5 system for the 62 Jeep Badge of Honor trails, along with an upgradable subscription to unlock a full catalog of over 3,000 trail guides.
Sporting a redesigned seven-slot grille, 10 all-new wheel designs, and 10 exterior colors, including the new-for-2024 Anvil, the new Wrangler stays true to the brand’s open-air freedom ethos with multiple options, including the exclusive Sky One-Touch power top.
Making the Grade
With eight trim levels or grades for consideration, the 2024 Jeep Wrangler casts a wide net for customers. The following is a general breakdown of the equipment available with each one.
The Sport trim for the 2024 Jeep Wrangler offers the standard 3.6-liter 285-horsepower, 260-lb.-ft. of torque Pentastar V-6 engine, available 2.0-liter 270-horsepower, 295-lb.-ft. of torque I-4 turbo engine, six-speed manual transmission, 17-inch steel wheels, traction control, 12.3-inch Uconnect touchscreen radio, and side curtain airbags for first and second rows.
The Sport S upgrades the Sport package by adding adaptive cruise control, forward collision warning, gorilla glass windshield, available 4xe PHEV powertrain, keyless entry, automatic headlamps, power heated mirrors, power windows and door locks, advanced brake assist, and 17-inch aluminum wheels.
The Willys trim offers all the features of the Sport S plus 17-inch aluminum wheels with 33-inch all-terrain tires, 10.8 inches of ground clearance, rock rails, rear-locking differential, off-road + mode, black grille, trailer tow with heavy-duty electrical group, LED headlamps and fog lamps, all-weather floor mats, and the available Xtreme 35 Package.
The Sahara trim takes the Sport S features and adds a standard 2.0-liter 270-horsepower, 295-lb.-ft. of torque I-4 turbo engine, eight-speed automatic transmission, heated seats and steering wheel, 18-inch aluminum wheels, proximity key entry with remote start, body-color fender flares, and dual-zone automatic temperature control.
The High Altitude package builds on the Sahara with the standard 4xe PHEV powertrain, Selec-Trac 2.72:1 full-time transfer case, 20-inch aluminum wheels, integrated front off-road camera, 12-way power adjustable front seats, nine-speaker Alpine premium audio system, ParkSense rear park-assist system, blind-spot monitoring and rear cross path detection, Sky One-touch powertop, body-color front and rear bumpers, door handles and mirrors, and side steps.
The Rubicon trim level, which takes the Sport S features and upgrades with the Dana 44 HD full-float rear axle, Rock-Trac 4:1 part-time transfer case, Tru-Lok front and rear lockers, electronic front sway-bar disconnect, rock rails, off-road + mode, 17-inch aluminum wheels with 33-inch all-terrain tires, LED lamps, black water-resistant Addax cloth IP mid bolster, trailer tow with heavy-duty electrical group, Sirius XM, and auxiliary switches.
The Rubicon X goes beyond the Rubicon package by adding a Rock-Trac 4:1 full-time transfer case, 12-way power adjustable front seats, 12.3-inch digital Uconnect touchscreen with navigation, nine-speaker premium Alpine audio system, Nappa leather seats, heated seats and steering wheel, acoustic front glass, thicker carpet and additional sound deadening foam, ParkSense rear park-assist system, blind-spot monitoring and rear cross path detection, steel bumpers, integrated front off-road camera, body-color fender flares and hardtop, and Xtreme 35 Package.
The Rubicon 392 further enhances the Rubicon offerings with a 6.4-liter 470-horsepower, 470-lb.-ft. of torque V-8 engine, eight-speed automatic transmission, Xtreme 35 Package, two-mode dual exhaust, cold-air intake hood with water separator, Selec-Trac 2.72:1 full-time transfer case, 12.3-inch digital Uconnect touchscreen with navigation, acoustic front glass, thicker carpet and additional sound deadening foam, heated seats and steering wheel, integrated front off-road
2024 Jeep Wrangler Considerations
To conclude, the 2024 Jeep Wrangler takes the Wrangler lineage a step forward, blending traditional off-road dominance with the comfort of advanced technology and safety features. With a broad spectrum of trim options and an array of powertrain choices, Jeep ensures there’s a Wrangler for every kind of adventure enthusiast.
Photos courtesy of Stellantis North America.