Information in this article is based on a press release distributed by Kia.
In a remarkable year for Kia America, 2023 stands out as a historical milestone with the automaker shattering its previous yearly sales record. In a dazzling display of growth and market appeal, Kia sold a total of 782,451 vehicles across the United States, surpassing its 2021 record by an impressive 12 percent. This feat marks not only a significant year-over-year increase but also the culmination of seven consecutive years of growth in retail sales, notably excluding fleet transactions.
Six Models Excel
At the forefront of this success are six models, each achieving all-time high sales. These models have played a pivotal role in driving the brand’s growth, showcasing the diverse appeal of Kia’s lineup. The SUV and utility segment, a cornerstone of Kia’s offerings, saw a robust 16 percent growth in sales, representing a staggering 72 percent of the total sales volume. Additionally, Kia’s commitment to sustainable mobility is evident in the 41 percent growth in sales of its electrified lineup, a clear indication of the shifting consumer preference towards eco-friendly vehicles.
Seungkyu (Sean) Yoon, president and CEO of Kia North America and Kia America, expressed his enthusiasm for the brand’s trajectory. “Kia is clearly a brand on the move. Our rugged SUVs and innovative EVs are our greatest strength, and demand across the Kia lineup reached all-time highs in 2023,” Yoon remarked. He further highlighted the brand’s ambitious plans for 2024, which include the introduction of six all-new and significantly redesigned products.
Drilling down into specific models, the Carnival, Niro, Seltos, Sportage, Telluride, and Forte all set annual sales records, contributing significantly to Kia’s overall performance. The electrified models, including the much-acclaimed EV9, saw a notable increase in sales, reflecting the growing consumer interest in electric vehicles. The SUV segment, led by models like the Telluride and the Sportage, underscored Kia’s strength in this category.
Kia, Beyond Sales Growth
Beyond sales, Kia America has been active in various initiatives. The renaming of Orlando’s premier downtown sports and entertainment destination to the Kia Center and the installation of EV charging stations are notable examples. The brand’s vehicles, particularly the all-electric 2024 Kia EV9 and the 2024 Telluride, have received significant accolades from prestigious publications like Popular Science, Car and Driver, and Kelley Blue Book, further cementing Kia’s reputation for innovation and quality.
The year 2023 was not just about sales figures for Kia. It was a year of recognition and awards, with models like the Kia Telluride winning in the J.D. Power 2024 U.S. ALG Residual Value Awards and the Kia Sportage receiving the IIHS 2023 Top Safety Pick+ rating. The Consumer Guide Automotive Best Buy awards for the EV6, Telluride, and Soul models further emphasize the brand’s commitment to quality and customer satisfaction.
Bright Future for the Kia Brand
In summary, 2023 was a significant year for Kia America, marked by high sales numbers and growth in key areas like electric and SUV vehicles. These achievements have put Kia in a good position for future success. Looking ahead to 2024, the company is ready to build on this progress and maintain its role in the competitive auto market.