To the surprise of no one, the Ford F-Series remains the top-selling new vehicle, a position it has held for nearly a half century. That said, GM continues to outsell Ford in full-size pickup trucks, spreading its sales across Chevrolet and GMC lines.
For 2025, the Top 10 list is dominated by pickup trucks and utility vehicles. Only one car model, the Toyota Camry, remains on that list, underscoring consumers preference for other body styles.
The Top 10 list for 2025 offers few surprises, except perhaps for the powerful year over year gains of the compact Chevrolet Equinox utility vehicle and the midsize Toyota Tacoma pickup truck.
America’s Top 10 New Models
Per each manufacturer’s data, we give you the top 10 best-selling U.S. vehicles of 2025.
| Rank | Model | 2025 U.S. Sales | YoY % Change |
| 1 | Ford F-Series | 828,832 | +8.3% |
| 2 | Chevrolet Silverado | 558,709 | –0.3% |
| 3 | Toyota RAV4 | 479,288 | +0.9% |
| 4 | Honda CR-V | 403,768 | +0.2% |
| 5 | Ram Pickup | 374,059 | ~0% |
| 6 | GMC Sierra | 356,218 | +9.7% |
| 7 | Chevrolet Equinox | 332,301 | +40.5% |
| 8 | Toyota Camry | 316,185 | +2.0% |
| 9 | Tesla Model Y | ~300,000 est. | n/a |
| 10 | Toyota Tacoma | 274,638 | +42.4% |
It should be noted that Tesla does not publish full sales data, therefore the Model Y number is an estimate. We scanned several sources and are confident that the number estimated closely resembles actual sales data.
Automotive Sales Data
While there were few surprises for 2025, the continued strength of the pickup truck segment is worth noting. Half of the top 10 models are pickup trucks with utility vehicles garnering four spots.
What may be surprising to some is that the Toyota Camry continues to perform quite well, despite consumers moving away from car models. Importantly, beginning in 2025, the Camry also became a hybrid-only model, which pushed up the base price to nearly $30,000. However, that cost is well below the average transaction price for a new vehicle, which now averages $50,000. Helping the Camry’s cause (besides its strong name recognition) is its fuel efficiency – some models average slightly above 50 mpg, which is an outstanding figure.
Automotive Sales Trends
For 2026 and beyond, we expect pickup trucks and utility vehicles will continue to dominate the market. There are fewer car models remaining, but those that are still offered supply some of the best deals available.
Electric vehicles, once expected to gradually take over the market, are in retreat. Federal tax incentives are long gone. Significantly, consumers show little interest in them. But a certain type of electrified vehicle is doing well – hybrids. We expect manufacturers will continue to offer more such models moving forward. Most will be conventional hybrids as consumers are showing little appetite for making electrical connections.
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