Sony-Honda’s Afeela EV: Electric Mobility’s Future?

The Afeela EV, developed through a collaboration between Sony and Honda, represents a significant development in the electric vehicle sector. Initially presented as a concept at the 2020 CES, the vehicle has undergone numerous modifications and improvements under the joint efforts of Sony and Honda. This collaborative process has resulted in the latest version of the Afeela EV, which was showcased at CES 2024.

Afeela EV’s Evolution

Sony’s entry into the automotive industry with the Vision-S electric sedan in 2020 was nothing short of a revelation. The subsequent crossover concept in 2022 further solidified their serious foray into this sector. The partnership with Honda catalyzed the development of the Afeela, a concept that fused Sony’s technological acumen with Honda’s automotive expertise. By CES 2024, the Sony Honda Mobility (SHM) had refined the Afeela into a more tangible, production-ready marvel, incorporating pragmatic design enhancements and futuristic features.

Highlight Features of the Afeela EV

We have covered the key features of this model based on the information currently available. As soon as a production-ready version is finalized, we will provide a comprehensive overview of all its details. Stay tuned for further updates.

Futuristic Exterior with Media Bar Display

The Afeela flaunts a sleek, modern design characterized by its innovative Media Bar. This feature, located at the front light bar, is not just for aesthetics; it serves as a dynamic display for various information like vehicle status and weather. The Media Bar is also a canvas for personal expression, offering a realm of customization possibilities that extend beyond the conventional.

State-of-the-Art Interior Design

Inside, the Afeela presents a cockpit that feels like a leap into the future. Dominated by a yoke-style steering wheel and a massive, dashboard-spanning screen, the interior exudes a sci-fi ambiance. This digital expanse is highly customizable, allowing drivers to tailor the screen layouts to their preferences, echoing the adaptability and personalization synonymous with PlayStation interfaces.

Revolutionary Infotainment System by Epic Games

In an unprecedented move, SHM has partnered with Epic Games to develop the Afeela’s infotainment system using the Unreal Engine 5. This collaboration promises an immersive experience with advanced 3D maps enhanced by augmented reality, offering an unparalleled navigation experience.

Intelligent Voice Assistant Powered by Microsoft Azure OpenAI

The Afeela integrates a conversational personal agent, a voice assistant powered by Microsoft’s Azure OpenAI. This AI-driven feature is designed to understand and anticipate the driver’s needs, offering a seamless and intuitive interaction that elevates the driving experience to new heights.

Gran Turismo Synergy

In a unique blend of reality and virtuality, SHM has joined forces with Polyphony Digital, the studio behind Gran Turismo. This partnership aims to harmonize the engineering of the Afeela with the virtual world of Gran Turismo 7, offering a symbiotic development of both the physical car and its digital counterpart.

Electrifying Performance

The Afeela is equipped with a 91-kWh battery, which powers two motors, together delivering a total output of 483 horsepower. It features a fast-charging capability of up to 150 kW, highlighting a balance between power and efficient energy use. However, the specific range of the vehicle has not yet been disclosed.

AI-Enhanced Automated Driving Systems

The Afeela leverages AI technology in its automated driving systems, promising a driving experience that is not only secure but intuitively aligned with the driver’s intentions. This AI integration signifies a step forward in creating vehicles that are more than just machines, but intelligent companions on the road.

U.S. 2026 Arrival Slated

SHM has announced plans to begin taking orders for the Afeela in 2025, with deliveries in the U.S. expected to start in 2026. The vehicle will be produced in a new facility located in Ohio. The Afeela EV combines advanced technology with automotive design and is part of an ongoing trend towards more sustainable and technologically sophisticated electric vehicles. Its introduction to the market is anticipated to contribute to the evolving landscape of electric vehicle options.


See AlsoHonda 0 Series Debuts at CES 2024

Image and video courtesy of Sony Honda Mobility (SHM).

Matt Keegan
Author: Matthew Keegan
Matt Keegan is a journalist, media professional, and owner of this website. He has an extensive writing background and has covered the automotive sector continuously since 2004. When not driving and evaluating new vehicles, Matt enjoys spending his time outdoors.

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