Jeep is planning to reintroduce the Cherokee nameplate for the 2026 model year. This new iteration will be available exclusively as a hybrid, marking a significant shift in the brand’s approach. Positioned between the Compass and Grand Cherokee, the all-new SUV aims to fill a crucial gap in Jeep’s lineup.
Design and Platform
The upcoming model adopts a boxier, more upright design, reminiscent of earlier Jeep designs. Built on Stellantis’ STLA Large platform, it supports various powertrains, including hybrid and electric options. The vehicle features Jeep’s signature seven-slot grille, squared-off LED headlights, and a robust stance, emphasizing its off-road capabilities.
Powertrain and Performance
Under the hood, the SUV is expected to house a 1.6-liter turbocharged four-cylinder engine paired with a hybrid system. Notably, this setup delivers improved fuel efficiency without compromising performance. While details are still emerging, the hybrid-only approach aligns with Jeep’s broader electrification thrust.
We estimate the performance figures to include at least 200 horsepower and upwards of 35 mpg realized around town. Further, we have no information about the transmission nor its off-road chops.
Interior and Features
At the heart of the Cherokee’s tech offerings is the latest Uconnect 5 infotainment system. This system typically features a large, high-resolution touchscreen—up to 12.3 inches—supplying an intuitive interface for users. Moreover, it will support wireless Apple CarPlay and Android Auto, a cableless trends consumers prefer. Other features include an available 4G LTE Wi-Fi hotspot and an optional premium Alpine audio system with nine speakers and a subwoofer.
Controversy Over the Name
The use of the “Cherokee” name has been a point of contention. In 2021, Cherokee Nation Principal Chief Chuck Hoskin Jr. requested that Jeep cease using the tribe’s name, stating, “It does not honor us by having our name plastered on the side of a car” . Despite this, Jeep has continued with the nameplate, asserting that their vehicle names are chosen to honor Native American people. The company has expressed openness to dialogue but has not indicated any plans to change the name.
Market Positioning
Set to launch in late 2025, the SUV targets the competitive compact SUV segment, going up against models like the Toyota RAV4, Ford Escape, Mazda CX-50, Volkswagen Tiguan, Chevrolet Equinox, and the Honda CR-V. With a starting price around $31,500, it aims to attract buyers seeking a blend of efficiency, capability, and modern design. It should be noted the hybrid-only Cherokee arrives at the same time that the Toyota RAV4 launches a new generation…this time the model will also be hybrid only.
Looking Ahead
Name choice notwithstanding, the 2026 Jeep Grand Cherokee gives the brand an important model to round out its lineup. In recent years, Jeep axed the diminutive Renegade, then the Cherokee, while adding larger models such as the Wagoneer and Grand Wagoneer. With sales slumping in recent years, the new SUV should give the brand a solid contender.
References
Stoklosa, A. (2025, May 29). 2026 Jeep Cherokee First Look: The SUV Is Back and Boxy!. MotorTrend.
Buelsamid, S. (2025, May 29). First Look At 2026 Jeep Cherokee, Coming Late 2025 With New Hybrid. Forbes.
Tucker, S. (2021, February 23). Principal Chief of Cherokee Nation Asks Jeep to Stop Using Cherokee Name. Kelley Blue Book.
Robinson, A. (2021, September 21). The controversy over Native American names engulfs the Jeep Cherokee. Hagerty.
U.S. News & World Report Staff. (2025, May 29). 2026 Jeep Cherokee Preview: Bigger, Bolder and Packing Hybrid Power. U.S. News & World Report.
Yahoo! Autos Staff. (2025, May 30). 2026 Jeep Cherokee First Look. Yahoo! Autos.
White, A. (2021, March 4). Chief of Cherokee Nation Says ‘It’s Time’ for Jeep to Stop Using Name. Car and Driver.
Jeep image courtesy of Stellantis.
