10 Ways Communities Are Rethinking Speed

America’s streets are changing. As cities rethink how people move through their neighborhoods, safety—not speed—is taking the lead.

1. Perspective Shapes Your Opinion

The “right” speed for a neighborhood street depends on who you are. Drivers often see the road as a means to get from point A to point B efficiently, while residents view it as part of their daily lives — a place for children to play, people to walk their dogs, and neighbors to connect.


children at play


That clash of perspectives is what fuels most debates about neighborhood traffic speeds. When you live on the street, every speeding car feels like a threat. When you are just passing through, slowing down can feel like an inconvenience. Finding balance between those two realities is where thoughtful policy begins.

2. A Shift in Thinking Is Underway

For most of the 20th century, transportation engineers were told to keep cars moving. Wider lanes, longer sightlines, and faster speeds were seen as progress. Pedestrians, bicyclists, and other nonmotorists were left out of the equation.

That’s changing. Across the country, planners are starting to recognize that communities thrive when everyone can share the road safely. Cities are rethinking design, reducing speed limits, and making it clear that traffic flow should never come at the expense of human lives.

3. A History of Neglect

For decades, the comfort and convenience of drivers took precedence. Engineers measured success by how quickly vehicles could move through intersections — not by how safe those spaces were for people on foot.

That neglect has consequences. Sidewalks disappear mid-block, crosswalks are faded or missing, and intersections are often designed for speed, not safety. This legacy of oversight has helped create a culture where pedestrians remain an afterthought in their own neighborhoods.

4. Pedestrian Deaths Are Rising

Pedestrian fatalities now make up nearly one-fifth of all U.S. road deaths. The trend has worsened sharply, with fatalities up 78 percent since 2009 — a staggering reversal of decades of safety gains.

The causes are complex — larger vehicles, distracted driving, and streets built for speed all play a role. But the solution is straightforward: when speeds drop, lives are saved. A lower speed limit gives drivers more time to react and pedestrians a better chance to survive.

5. Speed Makes a Life-or-Death Difference

Even small changes in speed have massive consequences. At 20 mph, a pedestrian has an 18 percent chance of severe injury in a crash. At 30 mph, that risk jumps to 50 percent. By 40 mph, the likelihood of serious injury or death rises to 81 percent, according to the Insurance Institute for Highway Safety (IIHS).

That is why the push for slower streets is not about punishing drivers — it is about physics. Speed multiplies both stopping distance and impact force. A difference of just a few miles per hour can mean the difference between a scare and a tragedy.

6. Cities Are Acting

Seattle, Boston, Portland, and Albany are among the cities that have already lowered their default speed limits. After doing so, Boston saw a decline in the number of drivers traveling at dangerous speeds, while Seattle recorded fewer severe injuries on arterial roads.

These results show that modest changes in law can produce meaningful results. Lowering speed limits sends a cultural signal: neighborhood safety matters, and every driver plays a part in protecting it.

7. Local Authority Is Often Limited

Despite growing awareness, many communities cannot simply post new signs and call it a day. State laws often require costly engineering studies before local officials can change speed limits, slowing down progress and consuming resources that smaller towns don’t have.

Since 2013, nineteen states have rewritten their laws to give municipalities more flexibility. These changes, including measures like New York’s Sammy’s Law, are helping local leaders take action without waiting for state-level permission.

8. The “85th Percentile Rule” Is Losing Ground

For decades, the “85th percentile rule” dictated that speed limits be set near the speed most drivers naturally chose — in essence, letting drivers decide what was safe. But this method ignored pedestrians, cyclists, and the complex realities of city life.

Today, engineers are questioning the wisdom of that approach. When roads are designed around the fastest drivers, everyone else loses. The shift away from this outdated rule reflects a broader cultural change — one that values context, not just velocity.

9. Safer Streets Require Context

The latest Manual on Uniform Traffic Control Devices (MUTCD) calls for a more nuanced approach. It now directs engineers to consider land use, crash history, and the presence of nonmotorists when setting speed limits. The National Association of City Transportation Officials (NACTO) echoes this, recommending 25 mph on major urban roads and 20 mph on smaller ones.

This is a major philosophical shift. It recognizes that a busy downtown, a school zone, or a tree-lined residential street each deserve their own standard of safety — one that protects people, not just cars.

10. The 30×30 Vision: Saving Lives by 2030

The IIHS-HLDI “30×30” initiative seeks to cut traffic deaths by 30 percent before the decade ends. Lowering speed limits is one of the fastest, cheapest, and most effective tools available to reach that goal.

Still, signs alone are not enough. Cities must complement new limits with engineering fixes like speed bumps, narrower lanes, and speed cameras. Together, these measures can create self-enforcing streets — places where safety is built into the design.


Bottom line: America’s transportation mindset is changing. As cities rethink their priorities, the focus is shifting from how fast we can drive to how safely we can live. The future of traffic safety lies not in speed, but in shared responsibility — one neighborhood at a time.


Image by Paul Brennan from Pixabay

Matt Keegan
Author: Matthew Keegan
Matt Keegan is a journalist, media professional, and owner of this website. He has an extensive writing background and has covered the automotive sector continuously since 2004. When not driving and evaluating new vehicles, Matt enjoys spending his time outdoors.

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