GM Contemplating Reviving the Hummer brand

Hummer H3

The Hummer H3 won’t return, but new models under the GMC label will.

span style=”font-weight: 400;”>The Ongoing strikes with the UAW and the subsequent attempts for negotiations are slowly revealing some of the plans that GM has for the future.

As per a recent report by Reuters, GM plans to invest nearly $3 billion in its Detroit-Hamtramck plant which will make Electric Trucks and Vans. Codenamed the BT1 program, this program includes an All-Electric pickup truck for GMC and an SUV for Cadillac. 

Sources suggest that the name Hummer is doing-rounds at  GM HQ’s but hasn’t been given a nod yet. GM plans to make the $3 billion investment in the next 4 years and is a part of GM’s $ 7.7 billion investment in all its plants across the US.

GM didn’t achieve the same sales figures as expected with its Cheap and Affordable Volt Hybrid and Bolt Electric cars. Hence, GM plans to introduce High-end, Low volume vehicles as part of the BT1 program, in hopes of a reversal of fortune.

The 1st Product from this BT1 program is expected to be a pickup (codenamed Project O) but under a different brand name in late 2021. The performance version of this pickup will follow in 2022. After this, the brand will also see an Electric SUV in 2023.

GM’s President Mark Reuss commented in a UBS conference in June that the New EV platform will be highly flexible, allowing GM to build FWD, AWD, RWD vehicles, on the same platform. He also said that once the plant reaches its full production in 2024, it could produce 80,000 vehicles in a Year.

GM plans to take on brands like Ford-Amazon backed Michigan based startup Rivian motors. Rivian aims to start production in fall 2020 and will bring in the R1T pickup truck, as their 1st offering. If GM decides on using the Hummer name for their new lineup of EV’s, they will have a head start, owing to the brand’s immense popularity.


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