Living The Dream: Celebrating 70 Years Of Ferrari

Image credit Newspress

Some birthdays are a little more special than others and we think that the 70th birthday of one of the automotive industry’s most iconic brands is a day worth celebrating.

That’s right, it has been seventy years since the first ferrari rolled off the production line.  In 1947 the 125 S, powered by a 1.5 L V12 engine was Enzo Ferrari’s career defining moment.  This was the start of the company who has bought us some of the fastest cars in the world and has brings us all the way to the LaFerrari Aperta.  The birthday celebration model released in 2017.

To continue the birthday madness Ferrari have also announced 70 different individual liveries created by the Tailor Made atelier and inspired by iconic models from their history. These 70 different configurations will be used to create a maximum of 350 unique mega cash cars: each can be used, in fact, once on one example of five models in the current range.

A selection of these were shown at the Paris Auto Show where Ferrari announced the initiative, including

The F12berlinetta: “The Stirling”

Inspired by the 250 GT Berlinetta SWB, winner of the 1961 Tourist Trophy with Stirling Moss: it sports a characteristic Blu Scuro racing livery complete with horizontal white stripe and number roundel.

The 488 GTB: “The Schumacher”

A homage to the F2003-GA single-seater, winner of the F1 Drivers’ and Constructors’ World Championships in 2003, in which the legendary German driver took no fewer than six grand prix victories.

The California T: “The Steve McQueen”

Inspired by the 1963 250 GT Berlinetta lusso, one of the most elegant Ferraris ever built, which was a gift to the American actor from his first wife, Neile Adams. It features brown body paintwork and a cabin in camel leather with elegant stitching.  

488 Spider: “The Green Jewel”

This model sports the signature green livery of the 365 P2 fielded by the British David Piper Racing team. Piper was a regular and very well-known Ferrari privateer and drove the car to victory in the Nine Hours of Kyalami in both 1965 and 1966 and, in 1966, in the prestigious Trophée d’Auvergne at Clermont-Ferrand.

A second example of a 488 Spider was displayed in the Tailor Made area. Inspired by the 1953 375 MM bodied by Pinin Farina, it features an elegant three-layer Bianco Italia exterior colour.

2017 will also bring the start of a world tour spanning more than 60 different countries to underscore the Prancing Horse’s global reach. A year-long series of events in Italy and worldwide will see classic Ferraris and modern cars side by side and the celebrations will conclude with an exclusive event in Maranello.

Many of us can only dream of owning a Ferrari but we can get a little bit closer to one.  Pebble Beach heads our way in August and we believe the Italian stallion will be making a visit to show off some of the new, old, cars.  So head down and get your fix of this beautiful, iconic model and celebrate 70 years of Italian passion.


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