In the automotive world, it is not uncommon for car manufacturers to sell cars under different brand names. For example, General Motors has Chevrolet, Opel and Vauxhall. Usually this is to sell cars to a specific market.
Sometimes car manufacturers sell luxury cars under brands that wouldn’t ordinarily tie in with their original brand names. For luxury cars, Ford in the United States use the Lincoln brand name, and over in Japan, Toyota has the Lexus brand. In today’s blog post, I will be comparing the difference between Toyota and Lexus cars.
An introduction to Toyota
The Toyota Motor Corporation, to give it its full name, was founded back in 1937 as a spin-off company from Toyota Industries. With over 333,000 employees worldwide, the Japanese company is one of the largest car manufacturers in the world.
An introduction to Lexus
Lexus is Toyota’s luxury car division and was only founded some 25 years ago, and models built under this brand are sold in more than 70 countries around the world.
The idea to create a luxury brand actually dates back to 1983 when the head of Toyota at the time, Eiji Toyoda, had a secret meeting with company executives to discuss the subject.
Which brand is better?
To be honest, it’s not so much a case of which one is “better” per se, but which brand would be more suitable for your lifestyle and requirements. As you know, Toyota manufactures a number of different cars and their target market are people that want quality, reliable and comfortable cars without paying a huge price premium for them.
Lexus, on the other hand, aim their vehicles exclusively at those that are looking for a refreshing change to luxury cars produced by the likes of BMW, Mercedes-Benz, Jaguar and even Nissan’s luxury car brand, Infiniti.
Toyota is known for having high standards when it comes to manufacturing cars, and the company is quick to recognise and address any faults in their vehicles which is why you sometimes see unusually-high recall notices for certain models from time to time.
But don’t let that distract you from Toyota’s famous build quality, because even high-end car manufacturers issue recall notices on their cars sometimes, so it’s not necessarily a bad thing.
You probably won’t be surprised to learn that Lexus cars are built by Toyota; this is because Lexus-branded cars use the same engines, electronic and safety systems as Toyota.
After all, it would be made for a division of such a big car manufacturer to start from scratch with everything; this is why Skoda cars have Volkswagen-branded engines and equipment in them, for example!
Although his views might be slightly biased for obvious reasons, the sales manager for RRG Group Lexus states that Lexus cars are among the most-reliable luxury vehicles you could ever own.
People typically believe German cars from the likes of BMW and Mercedes-Benz are reliable, but from personal experience with those car makes (and Lexus), the most-reliable of the bunch is Lexus!